Water that tells a new story
Rethinking the way we drink, communicate and act for the environment.
Acqua Adv was born in Verona with a clear goal: to rethink the way we drink and communicate. We believe that even a simple gesture, like drinking water, can become a conscious act capable of generating value for the environment, for people and for brands that choose to make a difference.
Our Mission
Reduce the environmental impact of packaging in the beverage industry and promote a new culture of sustainable consumption. Every 33cl aluminum can represents a concrete choice against single-use plastic and a vehicle for responsible communication, capable of telling stories, values and projects.
Our Vision
A future where every sip of water conveys a positive message: for the environment, for society, for the planet. We want every product to be beautiful to look at, useful to use and right to choose — a symbol of change, conscious design and circular sustainability.
What We Do
Sustainability
Recyclable materials and low-impact processes.
Design
Curated aesthetics and distinctive visual communication.
Innovation
Solutions that combine branding and environmental responsibility.
From sporting events to festivals, from companies to public institutions, our cans tell a new way of communicating: authentic, ethical and contemporary.
Our ESG Commitment
A portion of Acqua Adv's proceeds goes to Italian environmental and urban regeneration projects, dedicated to cleaning beaches, parks and public areas. Our choices follow ESG principles:
Environmental: plastic reduction, use of recycled aluminum and low-emission production.
Social: support for local initiatives and educational projects on recycling and sustainability.
Governance: transparency, traceability and responsibility at every stage of the production cycle.
Our Team
Three different paths, one vision: combining design, ethics and sustainability to change the way we communicate through water.
Nicola Ugrcic
Founder and Creative Director
Leads the creative and strategic vision of Acqua Adv. With over 15 years of experience in communication and branding, he combines visual thinking and sustainability, transforming a simple product into a message of value and impact.
Giovanni Rossetto
Co-founder and Administrator
Responsible for production and process quality. He brings a practical and artisanal approach to Acqua Adv, ensuring that every detail reflects the highest standards of sustainability and design.
Carlo Bardini
Strategic Partner and Business Development
Coordinates commercial growth and institutional partnerships. Thanks to his experience in project management and corporate relations, he contributes to evolving Acqua Adv from a creative reality to a sustainable business model, with a strategic vision oriented towards scalability and ESG impact.
A real impact
We have already been present at events such as ATP Challenger Verona, Milano Relay Marathon, Top500 Athesis, Dakar 2025, and YouSport, bringing our sustainable water to contexts where values, energy, and community meet. Every collaboration is a step in our journey towards a cleaner, circular, and shared future.
Acqua Adv — It's not just water. It's a project that unites people, ideas, and territories under a single vision: making sustainability the new form of beauty.
Contact Us